Consumer Data: The Key to More Touches and Faster Conversions for B2B Marketers

It’s all about the “touches”. It’s a basic marketing principle that it takes 7 interactions or “touches” for someone to internalize your message... continue

The Truth About Building Marketing Audiences In Advertising Platforms

Know your audience: this is... continue

Omni-channel Marketing and Multi-channel Marketing Explained

Move over, multi-channel... continue

Meet Your New Best Friend: The Versium Identity Graph

The Versium Identity Graph is the beating heart of Versium products... continue

The Secret to Non-Intrusive Marketing

Customers know they're being marketed to. And they don't like it... continue

Targeting like a Boss

Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your... continue

What Is a Predictive Score?

If you do a quick search of current marketing trends, you are likely to see the word ‘predictive’ among the... continue

They're Not Targets, They're Human

Versium’s own Chris Matty was featured in a recent Forrester report... continue