A marketing strategy that focuses on one particular organization as its market. This strategy would create content... Read full definition
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in muc... Read full definition
Business-to-Business (B2B) marketing refers to businesses who market products and services to other... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers... Read full definition
Business to Business to Consumer. This refers to businesses marketing to businesses who interact with consumers... Read full definition
As people browse websites on the internet, many websites capture browsing activity and customer preferences... Read full definition
The proportion of people who see your messaging (on any platform), and who take the action the messaging... Read full definition
Customer identity is a way of tracking the same customer everywhere they move—the websites they... Read full definition
Data as a Service (DaaS) is an online service where you can access data on-demand... Read full definition
Data Hygiene is the process of cleaning up a data set. The process removes duplicates, corrects... Read full definition
A data management platform collects data from any number of data sources... Read full definition
Data science incorporates all of the science around analyzing, segmenting, and modeling data... Read full definition
A demand-side platform is a system that maintains an inventory of digital advertising opportunities... Read full definition
An email marketing list is just what it sounds like—a list of email addresses that you use for an email marketing... Read full definition
Marketing that takes place on Facebook, including Facebook pages, posts, and ads. With more than 2 billion... Read full definition
An Identity Graph is an online database of crucial data about your potential customers - it consists of customer.... Read full definition
LifeData® is Versium’s proprietary repository of data — all data that we source and own... Read full definition
Marketing that takes place on LinkedIn, including LinkedIn pages, posts, and ads. Once just a resume repository and... Read full definition
A look-alike audience is people who look like your best customers. To create a look-alike audience, you start with an... Read full definition
Machine learning is a form of AI (artificial intelligence), where a system is programmed... Read full definition
Marketing analytics is how you analyze the success of your marketing analytics, by tracking metrics... Read full definition
The total of potential customers for your product or services. Your audience consists of the businesses or people... Read full definition
Marketing automation means technologies or services that automate marketing tasks, such as sending your... Read full definition
In multi-channel marketing, you make sure customers are seeing consistent messaging and can make a purchase... Read full definition
A persona is a realistic representation of who your ideal customer or a segment of your ideal audience... Read full definition
Persona List Gen is shorthand for Persona List Generation, and means generating a marketing list... Read full definition
Predictive Analytics is the process of analyzing current and historical customer behavior... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
Programmatic Display Ads provide an automated way of buying (often through... Read full definition
An online audience is one you reach through online avenues besides direct email. As people use websites on the... Read full definition
In omni-channel marketing, you use knowledge of your customer’s interests to provide personalized, targeted... Read full definition
Marketers are always looking to expand their reach. It’s the number of potential customers might see your... Read full definition
Software as a Service (SaaS) is online software where you can access software functionality on a website... Read full definition
Search engine marketing is a type of online marketing where you are working to increase a website’s visibility... Read full definition
Search engine optimization, or SEO, is a way of increasing a website’s visibility... Read full definition
With Social media marketing, you use social media platforms and websites to promote a product or service... Read full definition
Targeting means choosing the type of person you want to market to, crafting your messaging to appeal to that type... Read full definition
