Programmatic Display Ads provide an automated way of buying (often through real-time bidding (RTB)) display of an ad to a particular person in a particular context.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
