Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
