A demand-side platform is a system that maintains an inventory of digital advertising opportunities, and gives you the ability to manage several ad exchange accounts through one interface, including bidding on display ad space and target audiences.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
