A marketing strategy that focuses on one particular organization as its market. This strategy would create content specifically for this organization and attempt to reach all influencers and decision makers across the organization.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
