Marketing that takes place on Facebook, including Facebook pages, posts, and ads. With more than 2 billion active monthly users on Facebook, this is a channel few marketers can ignore.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
