LifeData® is Versium’s proprietary repository of data — all data that we source and own. It contains over a trillion business and consumer attributes, including both online and offline behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics, and more. Versium matches and enriches this data with yours, powering our predictive modeling and targeting services, and giving you a true understanding of your customers. It’s what makes your data (or your customer’s data if you’re a marketing agency) more powerful.