Marketing analytics is how you analyze the success of your marketing analytics, by tracking metrics such as click-through-rate (CTR) or return on investment (ROI) so you can make adjustments that improve your marketing performance.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition
Versium’s predictive scores show the probability any given individual will take a specific action. What that action... Read full definition
